Survey reveals higher profits for white table dining establishments.
Let’s first open with the fact that a survey carried out in the USA found that in 2009, diners going to restaurants with white tablecloths has increased by over 40% compared to last year. AND! To drive the point home, these same diners are spending more on their meals when dining out than they did a year ago. Thus it’s pretty clear that in the restaurant industry, good quality tablecloths make a difference in the customers’ eyes (new and existing) which helps take care of the business and ultimately the revenue margin.
So we need to discover what makes a good tablecloth for a restaurant? Well let’s start know we want from a restaurant tablecloth. Ultimately we would like the restaurant tablecloth to look and be clean, crisp yet soft to the touch. However, it must not only feel and look good, it must also be practical which means that it protects the table surface from scratches and any other kind of damage, it absorbs all the sauces and drips that come from a juicy feast.
From a upscale restaurant tablecloth point of view, fine Irish linen is a popular choice but it can be too costly for smaller establishments. It can take more effort and costs a lot more in terms of the tablecloths themselves and the laundry costs, but in terms of the returns in dollars it depends on each individual establishment, many restaurant owners do not warrant the high cost outlay for “fine Irish linens” when standard polyester restaurant tablecloths in white or other solid colors will work fine.
Tablecloth materials are vitally important as it can affect the way the tablecloths will hang on the table, the way they feel to the touch, the way the light reflects on the fabric etc. If you are a cafe or diner that serves breakfasts and fast foods then polyester tablecloths might be more appropriate.
Regarding restaurant tablecloth colors, white is the best choice especially for a restaurant that focuses on formal events. It is a smart move and shows to the guest that you have a clean kitchen with nothing to hide. White is also the color that exudes dining elegance, and class. If white is not a possibility then you could always choose something like burgundy tablecloths or a table runner for accent with a different color.
Not all restaurants will need tablecloths, as trendy furniture is often a great style expression of the restaurant and cuisine served. If you are going to use tablecloths in a restaurant then consider the points made in this restaurant tablecloths article, it’s your restaurant!, and it’s your success!.
Article by Sally Waterman | Restaurant Tablecloth
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